What information we collect
Depending on how you interact with us, Superior Industries may collect the following categories of information as summarized in the table below. This does not apply to personal information we collect from employees or job applicants in their capacity as employees or job applicants. It also does not apply to personal information we collect from employees, owners, directors, investors or contractors of businesses in the course of our provision or receipt of business-related services.
All of the categories of personal information we collect about you (as detailed below) come from the following categories of sources:
- You, including through the use of our services
- Automatically collected from you
- Our affiliate companies
- Third parties
|Categories of Personal Information We Collect||Categories of Third Parties with Which We Share That Information|
(e.g., name, address, email address)
(e.g., transaction/asset data and history)
(e.g., billing information and history)
|Internet or Other Network or Device Activity|
(e.g., browsing history, app usage, site engagement)
(e.g., geographic information inferred from your IP address)
|Professional or Employment-Related Data|
(e.g., the name of your employer, business email address, job title)
|Other Information that Identifies or Can Be Reasonably Associated with You|
How we collect information
Use of the Online Content may result in collection of information including the user’s IP address, any website from which you were linked to the content, cookies, and the like.
|Type of cookies||Description|
|Required||Required cookies enable you to navigate the website and use certain features and secure services. If you are logged in, we may place encrypted, unique cookies on your browser so that we may identify what permissions you may have.|
|Functionality||Functionality cookies allow us to remember information you have entered or choices you make (i.e., your region, language or other preferences). These cookies allow you to make the most of your personal experience on our website.|
Functional cookies may also be used to improve our website function and services. They may be used to provide you with more relevant messages, including marketing communications. These cookies collect information about how website visitors use our site.
This type of cookie is also used to provide with analytical information regarding usage, volume and statistical information about our websites.
|Targeting or Advertising||Superior Industries, may, on occasion, use third-party advertising to show you Superior Industries information on other websites that we think may interest you. The information provided to these third parties does not include personally-identifying information.|
Submission of information such as by completion of forms results in collection of the submitted information such as name, e-mail address, language, location, and the like.
Cookies we use
|Cookie Group||Cookie Name||Purpose||More Information|
|Google Analytics||__utma, __utmb: used to distinguish users and sessions. These cookies are updated every time data is sent to Google Analytics. Expires after 2 years.|
__utmz: stores the traffic source or campaign that explains how you reached our site. Expires after 6 months.
_ga: used to distinguish different users for analytics purposes. Expires after 2 years.
_gac_UA: stores campaign information in order to provide Adwords with a more reliable way to measure the interactions customers have with our business. Expires after 90 days.
_gid: used to distinguish users from one another. Expires after 24 hours.
|Video Player||__distillery: used by our video player to remember where you are in a video so that if playback is interrupted you can get back to where you left off||Video Player is used in many locations on our website to showcase products and offerings.|
|WPML – WordPress||_icl_visitor_lang_js, wpml_browser_redirect_test: used to detect the language of your browser to determine the language our website should try to display. Expires after 1 day.||WPML is a plug-in that assists in offering multi-language renderings of our website.||About WPML|
|WordPress||wp-settings, wp-settings-time: only set for registered wordpress.com users. Used to persist a user’s wp-admin configuration||WordPress is a content management platform.||About WordPress|
|Piwik||_pk_id: determines if you are a new or returning visitor. Expires after 2 years.|
_pk_ref: tracks the website you cam from when visiting our site. Expires after 6 months.
_pk_ses: determines which pages you visit during your session. Expires after you end your session.
|Piwik is an open source statistics tool that gives us insight into the way visitors use our website.||About Piwik|
|Visitor Track||CKE109099: Visitor tracking cookie; expires in 1,826 days||Visitor tracking across websites||About Visitor Track|
|Multiview.com||datalakeUserUuid: tracks your activities across multiple sites; expires after 10 years.||A beacon that can track your activities across multiple sites.||About Multiview.com|
|Dynatrace||dtCookie, dtLatC, dtPC, dtSa, rxvisitor, rxvt: performance management||Service that manages availability and performance of applications.||About Dynatrace|
|ml314.com||pi: registers a unique ID that identifies a user’s device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. Session-based cookie.||Marketing/advertising service||About ml314.com|
How we use information
Superior Industries and its Affiliates may use your information and site usage to determine appropriate offerings and materials, and to contact you to the extent that you opt to receive information about Superior’s products and services.
Superior Industries may use information gathered from you and/or your use of the Online Content (including cookies) in an aggregated or otherwise non-personally-identifying manner in order to improve our products, marketing, and/or services, including the Online Content. To learn about opting out of interest-based marketing, visit this site.
CATEGORIES OF BUSINESS PURPOSES FOR OUR USE OF YOUR INFORMATION
All of the categories of personal information we collect about you (detailed above) are used for one or more of the following purposes:
- Providing service to you (quotes, communication, marketing, advertising, analytics, customer service, warranty, etc.)
- For our operational purposes, and the operational purposes of our service providers and integration partners
- Improving our service to you and developing new products and services
- Detecting, protecting against and prosecuting security incidents or activity
- Error reporting, bug detection and data collection to maintain the quality of our service and safety of our equipment
- Auditing consumer interactions on our site (e.g., measuring advertising or website interaction)
- Short-term, transient use, such as customizing content that is displayed to your to fit your interests
- Other uses that advance our commercial or economic interests, such as advertising on third-party sites
- Other uses that we notify you about
Who we share information with
In order to provide information to you as well as for other business purposes such as (1) comparing and updating information, (2) providing and improving customer service, and (3) conducting research and marketing, we may provide our contractors and service providers (including data processing companies) with limited access to your information. Also, we reserve the right to disclose your information in an aggregated or otherwise non-personally-identifying manner.
In addition, Superior Industries and its Affiliates may disclose your information as required by law or regulation, or as requested by government authorities.
In order to update your preferences regarding the marketing, advertising and other communications, you may use the “unsubscribe” and/or “preferences” links in our marketing communications, or simply contact us.
Notice regarding California privacy rights
Residents of California are permitted under certain conditions to request information regarding the disclosure of personal information by companies for certain marketing purposes.
Rights and Choices
Subject to certain restrictions, some users have the right to request that we disclose the personal information we collect about you, delete any personal information we have collected and opt-out of the sale of the personal information we have collected. As one of these users, you would also have the right to designate an agent to exercise these rights on your behalf. If you would like to exercise any of these rights, please contact us at [email protected] or via our contact form at https://superior-ind.com/contactus/.
RIGHT TO ACCESS YOUR PERSONAL INFORMATION
You have the right to request that we disclose what categories of personal information we have collected and use about you. You may also request a copy of the specific pieces of information we have on file. However, we may withhold some information where the risk to you, your personal information or our business is too great. To request this information, please email us at [email protected] or complete our contact form at https://superior-ind.com/contactus/.
RIGHT TO REQUEST DELETION OF YOUR PERSONAL INFORMATION
You have the right to request that we delete any personal information we have collected about you. However, as authorized under applicable law, we may retain any information required as necessary to provide our services, to protect our business and systems from fraud and security issues, for historical research, to comply with legal obligations, or our own internal purposes reasonably related to your relationship with us. Certain types of information must be retained in order to provide our services. If this information is requested to be deleted, service may not be provided. To request deletion, email us at [email protected] or complete our contact form at https://superior-ind.com/contactus/.
EXERCISING YOUR ACCESS OR DELETION RIGHTS
To exercise your access or deletion rights, email us at [email protected] or complete our contact form at https://superior-ind.com/contactus/. For security purposes, we may request additional information from you to verify your identity.
SALES OF PERSONAL INFORMATION
Superior Industries, Inc. does not “sell” personal information.
RIGHT TO NON-DISCRIMINATION
You have the right to not be discriminated against for exercising the rights listed above. We will not discriminate against you in any way for exercising your rights.
How to contact us
Intellectual property rights
All intellectual property rights, including patents, trademarks, service marks, and copyrights in the Online Content, are reserved and no license is implied or otherwise conferred to any user or to other party.
Restrictions on use
You agree not to do any of the following via the Online Content: (1) submit any false information, (2) enable another person or entity to access the Online Content using your information, (3) collect information about other users of the Online Content, (4) attempt to reverse engineer or otherwise recreate or incorporate the Online Content or Superior Industries’ products or services.
Limitations on liability
You agree that Superior Industries is not liable in any manner whatsoever for any damages of any kind (whether direct, incidental, consequential, indirect, special or punitive or based on contract, tort, equity or other basis) and that Superior Industries has no obligation to you to maintain or update any of the Online Content.
THE ONLINE CONTENT IS PROVIDED ON AN “AS-IS” BASIS AND SUPERIOR INDUSTRIES EXPRESSLY DISCLAIMS ANY WARRANTY OR REPRESENTATION, WHETHER EXPRESS OR IMPLIED, WITH RESPECT TO THE ONLINE CONTENT AND ANY THIRD-PARTY CONTENT LINKED OR EMBEDDED IN THE SAME, INCLUDING WITHOUT LIMITATION ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
Updated December 2019