Privacy Policy

Consent

You agree and consent to the terms of the Superior Industries Privacy Policy, which applies to all online content maintained by Superior Industries and its Affiliates (the “Online Content”). By using the Online Content and/or otherwise providing information to us, you consent to both (1) the collection and use of such personal information in accordance with this Privacy Policy and (2) transfer of such personal information to the United States or other locations which may differ from your location.

We and our related entities, distributors and business partners (collectively, “Affiliates”) respect your privacy and commit to use any personal information you provide responsibly and in accordance with our Privacy Policy.

What information we collect

Depending on how you interact with us, Superior Industries may collect the following categories of information as summarized in the table below. This does not apply to personal information we collect from employees or job applicants in their capacity as employees or job applicants. It also does not apply to personal information we collect from employees, owners, directors, investors or contractors of businesses in the course of our provision or receipt of business-related services.

All of the categories of personal information we collect about you (as detailed below) come from the following categories of sources:

  • You, including through the use of our services
  • Automatically collected from you
  • Our affiliate companies
  • Third parties

Categories of Personal Information We CollectCategories of Third Parties with Which We Share That Information
Identifiers
(e.g., name, address, email address)
• Third parties (such as our service providers and integration partners for purposes of data process)
• Our affiliate companies
• Aggregators (such as analytics services)
Commercial/Industry Information
(e.g., transaction/asset data and history)
• Third parties (such as service providers and integration partners for purposes of data processing)
• Our affiliate companies
• Aggregators (such as analytics services)
Financial Data
(e.g., billing information and history)
• Third parties (such as service providers and integration partners for purposes of data processing)
• Our affiliate companies
• Aggregators (such as analytics services)
Internet or Other Network or Device Activity
(e.g., browsing history, app usage, site engagement)
• Third parties (such as service providers and integration partners for purposes of data processing)
• Our affiliate companies
• Aggregators (such as analytics services)
Location/Geo Information
(e.g., geographic information inferred from your IP address)
•Third parties (such as service providers and integration partners for purposes of data processing)
• Our affiliate companies
• Aggregators (such as analytics services)
Professional or Employment-Related Data
(e.g., the name of your employer, business email address, job title)
• Third parties (such as service providers and integration partners for purposes of data processing)
• Our affiliate companies
• Aggregators (such as analytics services)
Legally-Protected Classifications
(e.g., gender)
• Third parties (such as service providers and integration partners for purposes of data processing)
• Our affiliate companies
• Aggregators (such as analytics services)
Other Information that Identifies or Can Be Reasonably Associated With You•Third parties (such as service providers and integration partners for purposes of data processing)
• Our affiliate companies
• Aggregators (such as analytics services)
How we collect information

Use of the Online Content may result in collection of information including the user’s IP address, any website from which you were linked to the content, cookies and the like.

Cookies

Non-personal Data: We may use cookies to track anonymous statistics/analytics for website use, measure the number of times you visit our site or gather information on the type of browser or device you are using to visit our site.

Our website, like most websites, stores information in cookies on your computer. These cookies are simply small data files and are used in several ways (i.e., enabling features, remembering choices and preferences, improving performance and efficiency of our site, etc.). If you do not allow us to use cookies, certain features or functions of our website may not be available or may not function as they should.

Type of CookiesDescription
RequiredRequired cookies enable you to navigate the website and use certain features and secure services. If you are logged in, we may place encrypted, unique cookies on your browser so that we may identify what permissions you may have.
FunctionalityFunctionality cookies allow us to remember information you have entered or choices you make (i.e., your region, language or other preferences). These cookies allow you to make the most of your personal experience on our website.

Functional cookies may also be used to improve our website function and services. They may be used to provide you with more relevant messages, including marketing communications. These cookies collect information about how website visitors use our site.

This type of cookie is also used to provide analytical information regarding usage, volume and statistical information about our websites.
Targeting or AdvertisingSuperior Industries may, on occasion, use third-party advertising to show you Superior Industries information on other websites that we think may interest you. The information provided to these third parties does not include personally-identifying information.

Submission of information such as by completion of forms results in collection of the submitted information such as name, email address, language, location and the like.

Cookies we use
Cookie GroupCookie NamePurposeMore Information
Cookie Consentcookieconsent_status: used to capture opt-in status for cookies on website.Cookie permissions: required for function of our website
Web Hosting/DNS__cfduid: used to identify individual clients behind a shared IP address and apply security settings on a per-client basisWeb DNS: required for function of our websiteCloudflare Privacy Policy
WordPresswordpress_test_cookie, wp-settings, wp-settings-time: only set for registered wordpress.com users. Used to persist a user’s wp-admin configurationWordPress is a content management platformAbout WordPress
WPML – WordPress_icl_visitor_lang_js, icl_current_language, wpml_browser_redirect_test: used to detect the lanuage of your browser to determine the language our website should try to display. Expires after 1 day.WPML is a plug-in that assists in offering multi-language renderings of our website.About WPML
Wordfencewfwaf-authcookie: used by the Wordfence firewall to perform a capability check of the current user before WordPress has been loaded. Only used for registered wordpress.com users. Expires after session.Wordfence is a security and privacy plug-in for WordPress sites.About Wordfence
WPForms_wpfuuid: used as a universally unique identifier that does not contain or represent any personal information or entry details used for back-end processing of form collections.WPForms is a WordPress plug-in for building in-page forms.About WP Forms
Salesforcewebact: used to collect information for sales and marketing purposes in order to make customer communications relevant and help us understand the performance of our marketing campaigns.Salesforce is a powerful CRM (sales & marketing tool).Salesforce Privacy Policy
Google Analytics__utma, __utmb: used to distinguish users and sessions. These cookies are updated every time data is sent to Google Analytics. Expires after 2 years.

__utmz: stores the traffic source or campaign that explains how you reached our site. Expires after 6 months.

_ga: used to distinguish different users for analytics purposes. Expires after 2 years.

_gac_UA: stores campaign information in order to provide Adwords with a more reliable way to measure the interactions customers have with our business. Expires after 90 days.

_gat_gtag_UA: used to throttle requests. Expires after 1 minute.

_gid: used to distinguish users from one another. Expires after 24 hours.
Google Analytics is used to collect information about how visitors use our website. They collect data in an anonymous form. We use this information to improve our websites.Google Privacy Policy
ShareThis__unam: used as part of the ShareThis service, which monitors “click activity” such as webpages viewed, navigation from page to page, time spent on page, etc.ShareThis service monitors click activity. We are advised that ShareThis service only personally identifies you if you have separately signed up with them for an account and given your consent.ShareThis Privacy Policy
Piwik_pk_id: determines if you are a new or returning visitor. Expires after 2 years.

_pk_ref: tracks the website you cam from when visiting our site. Expires after 6 months.

_pk_ses: determines which pages you visit during your session. Expires after you end your session.
Piwik is an open source statistics tool that gives us insight into the way visitors use our website.About Piwik
Visitor TrackCKE109099, visitor_id: Visitor tracking cookie; expires in 1,826 daysVisitor tracking across websitesAbout Visitor Track
Facebook_fbp: used to store and track visits across websites for marketing purposes. Expires after 3 months.Visitor tracking across websites. Facebook Privacy Policy
Google Doubleclick_1P_jar: used to show how the end user uses the website and any advertising that the user may have seen before the visit. Expires after 30 days.Targeting/advertisingGoogle Privacy Policy
How we use information

Superior Industries and its Affiliates may use your information and site usage to determine appropriate offerings and materials, and to contact you to the extent that you opt to receive information about Superior’s products and services.

Superior Industries may use information gathered from you and/or your use of the Online Content (including cookies) in an aggregated or otherwise non-personally-identifying manner in order to improve our products, marketing and/or services, including the Online Content. To learn about opting out of interest-based marketing, visit this site.

CATEGORIES OF BUSINESS PURPOSES FOR OUR USE OF YOUR INFORMATION

All of the categories of personal information we collect about you (detailed above) are used for one or more of the following purposes:

  • Providing service to you (quotes, communication, marketing, advertising, analytics, customer service, warranty, etc.)
  • For our operational purposes, and the operational purposes of our service providers and integration partners
  • Improving our service to you and developing new products and services
  • Detecting, protecting against and prosecuting security incidents or activity
  • Error reporting, bug detection and data collection to maintain the quality of our service and safety of our equipment
  • Auditing consumer interactions on our site (e.g., measuring advertising or website interaction)
  • Short-term, transient use, such as customizing content that is displayed to you to fit your interests
  • Other uses that advance our commercial or economic interests, such as advertising on third-party sites
  • Other uses that we notify you about

Who we share information with

In order to provide information to you as well as for other business purposes such as (1) comparing and updating information, (2) providing and improving customer service, and (3) conducting research and marketing, we may provide our contractors and service providers (including data processing companies) with limited access to your information. Also, we reserve the right to disclose your information in an aggregated or otherwise non-personally-identifying manner.

In addition, Superior Industries and its Affiliates may disclose your information as required by law or regulation, or as requested by government authorities.

Preferences

In order to update your preferences regarding marketing, advertising and other communications, you may use the “unsubscribe” and/or “preferences” links in our marketing communications, or simply contact us.

Modifications

Notice of modifications of this Privacy Policy will be provided on this site and/or elsewhere within the Online Content.

Notice regarding California privacy rights

Residents of California are permitted under certain conditions to request information regarding the disclosure of personal information by companies for certain marketing purposes.

Rights and Choices

Subject to certain restrictions, some users have the right to request that we disclose the personal information we collect about you, delete any personal information we have collected and opt-out of the sale of the personal information we have collected. As one of these users, you would also have the right to designate an agent to exercise these rights on your behalf. If you would like to exercise any of these rights, please contact us at [email protected] or via our contact form at https://superior-ind.com/contact-us.

RIGHT TO ACCESS YOUR PERSONAL INFORMATION

You have the right to request that we disclose what categories of personal information we have collected and use about you. You may also request a copy of the specific pieces of information we have on file. However, we may withhold some information where the risk to you, your personal information or our business is too great. To request this information, please email us at [email protected] or complete our contact form at https://superior-ind.com/contact-us.

RIGHT TO REQUEST DELETION OF YOUR PERSONAL INFORMATION

You have the right to request that we delete any personal information we have collected about you. However, as authorized under applicable law, we may retain any information required as necessary to provide our services, to protect our business and systems from fraud and security issues, for historical research, to comply with legal obligations, or our own internal purposes reasonably related to your relationship with us. Certain types of information must be retained in order to provide our services. If this information is requested to be deleted, service may not be provided. To request deletion, email us at [email protected] or complete our contact form at https://superior-ind.com/contact-us/.

EXERCISING YOUR ACCESS OR DELETION RIGHTS

To exercise your access or deletion rights, email us at [email protected] or complete our contact form at https://superior-ind.com/contact-us/. For security purposes, we may request additional information from you to verify your identity.

SALES OF PERSONAL INFORMATION

Superior Industries, Inc. does not “sell” personal information.

RIGHT TO NON-DISCRIMINATION

You have the right to not be discriminated against for exercising the rights listed above. We will not discriminate against you in any way for exercising your rights.

How to contact us

All questions and concerns related to this Privacy Policy, including requests to delete your personal information, can be sent to [email protected] or ATTN: Legal Department, 315 E Highway 28, Morris, MN 56267 USA.

Terms of Use

The following Terms of Use apply to your use of this website and other Superior Industries online materials (the “Online Content”). Your continued use of the Online Content constitutes consent to these Terms of Use.

Intellectual property rights

All intellectual property rights, including patents, trademarks, service marks and copyrights in the Online Content, are reserved and no license is implied or otherwise conferred to any user or to other party.

Restrictions on use

You agree not to do any of the following via the Online Content: (1) submit any false information, (2) enable another person or entity to access the Online Content using your information, (3) collect information about other users of the Online Content, (4) attempt to reverse engineer or otherwise recreate or incorporate the Online Content or Superior Industries’ products or services.

Limitations on liability

You agree that Superior Industries is not liable in any manner whatsoever for any damages of any kind (whether direct, incidental, consequential, indirect, special or punitive or based on contract, tort, equity or other basis) and that Superior Industries has no obligation to you to maintain or update any of the Online Content.

No warranty

THE ONLINE CONTENT IS PROVIDED ON AN “AS-IS” BASIS AND SUPERIOR INDUSTRIES EXPRESSLY DISCLAIMS ANY WARRANTY OR REPRESENTATION, WHETHER EXPRESS OR IMPLIED, WITH RESPECT TO THE ONLINE CONTENT AND ANY THIRD-PARTY CONTENT LINKED OR EMBEDDED IN THE SAME, INCLUDING WITHOUT LIMITATION ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.

Modifications

Notice of modifications of these Terms of Use will be provided on this site and/or elsewhere within the Online Content.

This privacy policy and terms of use does not apply to mobile applications such as the Vantage app provided by Superior Industries, or to online content or services related to such mobile applications. Refer to individual mobile applications for privacy policies/terms of use related to individual apps.

Updated November 2020