Published: March 2026
Superior recognized its top dealers earlier this month at CONEXPO-CON/AGG, highlighting Kimball Equipment Company, McCourt Equipment, General Equipment & Supplies and Tractor & Equipment Company for their 2025 performance across key areas of the business.
Kimball Sets the Pace
Kimball Equipment, the network’s top revenue generator, doesn't rely on one area of the business. The Utah-based company consistently engages across Superior's full portfolio.
Kimball made major gains through Superior’s Construction Management division, where dealers serve as the customer connection while Superior manages the project and assumes much of the risk.
“Dealers who have leaned into turnkey projects with Superior are seeing the benefits and continuing to expand their involvement," says George Wilcox, Superior's channel sales manager.
Kimball constantly evaluates its territory and adjusts to capture additional opportunity.
McCourt Stays Flexible
McCourt Equipment earned the Big Iron Excellence award for its execution in capital equipment.
“This award is reflective of our traditional price book items, which include a very large number of product lines,” says Jeff Gray, sales director at Superior. “McCourt stocks ahead of demand and keeps the right equipment on hand to match its market, allowing action when opportunities arise."
Strong customer relationships play a key role in that approach, giving McCourt a clear read on demand and where to focus next.
"They hit on all aspects of Superior's portfolio and they hit on it at a very high level," Wilcox says.
General Continues to Dominate
General Equipment & Supplies earned recognition for performance relative to its territory size and population.
“When we measure dealers based on projected opportunities in their market, General Equipment consistently makes the most of its territory,” Wilcox says.
Their performance is tied closely to a strong reputation for showing up and supporting customers.
“Some dealers build reputations that reach beyond their traditional territory,” Gray says. “When that happens, it’s usually because they’re doing something right.”
TEC is Stocked & Ready
Despite being one of Superior's newest dealers, Tractor & Equipment Company stands out for its parts strategy.
“They didn’t wait for us to come to them with recommendations,” Gray says. “They've been proactive on parts from the start.”
For this recognition, Superior reviewed several metrics including stocking levels, revenue growth, and how parts move through the network.
“We looked at what we ship directly to the dealer versus directly to the end user,” Wilcox says. “With TEC, everything was shipped directly to one of their branches!
That’s remarkable!
More to the Story...
The upcoming print edition of The Orange Edge magazine takes a deeper look at how these four dealers are winning.
Watch for it in your home of office mailbox in mid-May.