Cookie Policy
Cookies
| Type of Cookies | Description |
| Required | Required cookies enable you to navigate the website and use certain features and secure services. If you are logged in, we may place encrypted, unique cookies on your browser so that we may identify what permissions you may have. |
| Functionality | Functionality cookies allow us to remember information you have entered or choices you make (i.e., your region, language or other preferences). These cookies allow you to make the most of your personal experience on our website. Functional cookies may also be used to improve our website function and services. They may be used to provide you with more relevant messages, including marketing communications. These cookies collect information about how website visitors use our site. This type of cookie is also used to provide analytical information regarding usage, volume and statistical information about our websites. |
| Targeting or Advertising | Superior Industries may, on occasion, use third-party advertising to show you Superior Industries information on other websites that we think may interest you. The information provided to these third parties does not include personally-identifying information. |
Submission of information such as by completion of forms results in collection of the submitted information such as name, email address, language, location and the like.
Cookies We Use
| Cookie Group | Cookie Name | Purpose | More Information |
| Cookie Consent | cookieconsent_status: used to capture opt-in status for cookies on website | Cookie permissions: required for function of our website | |
| Web Hosting/DNS | __cfduid: used to identify individual clients behind a shared IP address and apply security settings on a per-client basis | Web DNS: required for function of our website | Cloudflare Privacy Policy |
| Salesforce | webact: used to collect information for sales and marketing purposes in order to make customer communications relevant and help us understand the performance of our marketing campaigns | Salesforce is a powerful CRM (sales & marketing tool) | Salesforce Privacy Policy |
| Google Analytics | __utma, __utmb: used to distinguish users and sessions. These cookies are updated every time data is sent to Google Analytics. Expires after 2 years. __utmz: stores the traffic source or campaign that explains how you reached our site. Expires after 6 months. _ga: used to distinguish different users for analytics purposes. Expires after 2 years. _gac_UA: stores campaign information in order to provide Adwords with a more reliable way to measure the interactions customers have with our business. Expires after 90 days. _gat_gtag_UA: used to throttle requests. Expires after 1 minute. _gid: used to distinguish users from one another. Expires after 24 hours. |
Google Analytics is used to collect information about how visitors use our website. They collect data in an anonymous form. We use this information to improve our websites. | Google Privacy Policy |
| ShareThis | __unam: used as part of the ShareThis service, which monitors “click activity” such as webpages viewed, navigation from page to page, time spent on page, etc. | ShareThis service monitors click activity. We are advised that ShareThis service only personally identifies you if you have separately signed up with them for an account and given your consent. | ShareThis Privacy Policy |
| Piwik | _pk_id: determines if you are a new or returning visitor. Expires after 2 years. _pk_ref: tracks the website you cam from when visiting our site. Expires after 6 months. _pk_ses: determines which pages you visit during your session. Expires after you end your session. |
Piwik is an open source statistics tool that gives us insight into the way visitors use our website. | About Piwik |
| Hubspot | hubspotutk: Used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used for contact deduplication. Expires after 6 months. __hstc: Used for visitor tracking. Contains the domain, timestamp of first visit, last visit, and number of sessions. Expires after 6 months. __hssc: Used to track sessions and determine if the session count should be incremented. Expires after 30 minutes. __hssrc: Used to determine if the visitor has restarted their browser. Expires at end of session |
Website analytics and visitor tracking. | HubSpot Privacy Policy |
| _fbp: used to store and track visits across websites for marketing purposes. Expires after 3 months. | Visitor tracking across websites | Facebook Privacy Policy | |
| Google Doubleclick | _1P_jar: used to show how the end user uses the website and any advertising that the user may have seen before the visit. Expires after 30 days. | Targeting/advertising | Google Privacy Policy |
How We Use Information
Superior Industries and its Affiliates may use your information and site usage to determine appropriate offerings and materials, and to contact you to the extent that you opt to receive information about Superior’s products and services.
Superior Industries may use information gathered from you and/or your use of the Online Content (including cookies) in an aggregated or otherwise non-personally-identifying manner in order to improve our products, marketing and/or services, including the Online Content. To learn about opting out of interest-based marketing, visit this site.
CATEGORIES OF BUSINESS PURPOSES FOR OUR USE OF YOUR INFORMATION
All of the categories of personal information we collect about you (detailed above) are used for one or more of the following purposes:
- Providing service to you (quotes, communication, marketing, advertising, analytics, customer service, warranty, etc.)
- For our operational purposes, and the operational purposes of our service providers and integration partners
- Improving our service to you and developing new products and services
- Detecting, protecting against and prosecuting security incidents or activity
- Error reporting, bug detection and data collection to maintain the quality of our service and safety of our equipment
- Auditing consumer interactions on our site (e.g., measuring advertising or website interaction)
- Short-term, transient use, such as customizing content that is displayed to you to fit your interests
- Other uses that advance our commercial or economic interests, such as advertising on third-party sites
- Other uses that we notify you about
Who We Share Information With
In order to provide information to you as well as for other business purposes such as (1) comparing and updating information, (2) providing and improving customer service, and (3) conducting research and marketing, we may provide our contractors and service providers (including data processing companies) with limited access to your information. Also, we reserve the right to disclose your information in an aggregated or otherwise non-personally-identifying manner.
In addition, Superior Industries and its Affiliates may disclose your information as required by law or regulation, or as requested by government authorities.
Preferences
In order to update your preferences regarding marketing, advertising and other communications, you may use the “unsubscribe” and/or “preferences” links in our marketing communications, or simply contact us.
Modifications
Notice of modifications of this Privacy Policy will be provided on this site and/or elsewhere within the Online Content.
Notice Regarding California Privacy Rights
Residents of California are permitted under certain conditions to request information regarding the disclosure of personal information by companies for certain marketing purposes.
Rights and Choices
Subject to certain restrictions, some users have the right to request that we disclose the personal information we collect about you, delete any personal information we have collected and opt-out of the sale of the personal information we have collected. As one of these users, you would also have the right to designate an agent to exercise these rights on your behalf. If you would like to exercise any of these rights, please contact us at privacy@superior-ind.com or via our contact form at https://superior-ind.com/contact-us.
RIGHT TO ACCESS YOUR PERSONAL INFORMATION
You have the right to request that we disclose what categories of personal information we have collected and use about you. You may also request a copy of the specific pieces of information we have on file. However, we may withhold some information where the risk to you, your personal information or our business is too great. To request this information, please email us at privacy@superior-ind.com or complete our contact form at https://superior-ind.com/contact-us.
RIGHT TO REQUEST DELETION OF YOUR PERSONAL INFORMATION
You have the right to request that we delete any personal information we have collected about you. However, as authorized under applicable law, we may retain any information required as necessary to provide our services, to protect our business and systems from fraud and security issues, for historical research, to comply with legal obligations, or our own internal purposes reasonably related to your relationship with us. Certain types of information must be retained in order to provide our services. If this information is requested to be deleted, service may not be provided. To request deletion, email us at privacy@superior-ind.com or complete our contact form at https://superior-ind.com/contact-us/.
EXERCISING YOUR ACCESS OR DELETION RIGHTS
To exercise your access or deletion rights, email us at privacy@superior-ind.com or complete our contact form at https://superior-ind.com/contact-us/. For security purposes, we may request additional information from you to verify your identity.
SALES OF PERSONAL INFORMATION
Superior Industries, Inc. does not “sell” personal information.
RIGHT TO NON-DISCRIMINATION
You have the right to not be discriminated against for exercising the rights listed above. We will not discriminate against you in any way for exercising your rights.
How to Contact Us
All questions and concerns related to this Privacy Policy, including requests to delete your personal information, can be sent to privacy@superior-ind.com or ATTN: Legal Department, 315 E Highway 28, Morris, MN 56267 USA.
We’re Ready When You Are!
Talk to our team or find a dealer near you.