Depending on who’s counting, there are as many as a dozen manufacturers offering telescoping conveyors in North America today. Despite that growing competition, Superior's TeleStacker Conveyor continues to lead the market.
Our shared leadership is shaped by more than 2,000 applications, thousands of conversations with dealers, and nearly 30 years of lessons in the field.
"The market has changed dramatically since the first telescopic conveyor was introduced in the 1990s,” says Scott Gulan, Superior's director of business development. "Today, it's a crowded field of competitors with newer designs that remind us of lessons we learned years ago."
As more telescoping stackers enter the market, end users can struggle to identify meaningful differences between machines. Similar capacities, lengths, and specifications can make products appear to match on paper.
For dealers, the experience isn't just a talking point...it's a sales tool!
"We've built a knowledge base that can help dealers approach projects with confidence," says Tom Koehl, a conveyor applications engineer at Superior. "Whether it's unusual materials, site constraints, stockpile requirements, or something else, there's a good chance we've seen it before."
During CONEXPO-CON/AGG, several of Superior's conveyor engineers spent time studying competing telescopic stackers on display. In many cases, they noticed design approaches that reminded them of challenges from Superior's past. Things like:
Competitors can study a machine, borrow ideas, and develop similar concepts. What they can't do is duplicate patents developed through decades of refinement.
According to Scott Gulan, Superior currently maintains seven patents across its telescoping conveyor product line, each representing a solution to a challenge.
This 36" x 210' model at a Jacksonville, Florida, marine terminal represents the type of project that has driven Superior's growth into the world's longest portable telescopic radial stacking conveyors.
Those patented innovations reflect lessons from the past, while the next lessons are already shaping future enhancements. Many of today's ideas start with dealer feedback from the field, where service technicians and sales teams interact with the stackers daily.
Superior recently began gathering a small group of experienced dealers for regular conversations with its conveyor engineering team. Feedback from vets like Tom Bond (McCourt Equipment), Don Kern (General Equipment & Supplies), and Todd Uphoff (Kimball Equipment) is helping identify opportunities and prioritize future enhancements.
Those who stay current with The Orange Edge will soon learn about updates aimed at reducing setup time, simplifying maintenance, and improving the day-to-day experience for operators.
You don't need a seat at these meetings to influence the future. Call anyone at Superior to share your thoughts. The next great idea could come from you and your customers.
Mark Crooks |
Tom Koehl |
Scott Gulan |