Published: June 2026
What's happening in the market, and what does it mean for your business? In this exclusive Orange Edge conversation, Superior sales leaders Jeff Gray and John Garrison share what they're seeing in North America, from demand trends and growing product categories to new opportunities emerging with producers and contractors.
Fast Forward: Navigate the Conversation
- 00:00: Summary of year to date and market optimism.
- 01:50: Why is the market responding now?
- 03:40: Product segments that are performing well.
- 04:50: Specific markets sales should be chasing.
- 06:43: Momentum with Amrize and other national producers.
- 08:43: Sales strategies working for Superior's dealers.
- 10:18: What Jeff Gray most wants to convey to dealers right now.
- 11:40: John Garrison gives thanks for dealer partnerships.