Build Innovation. Create Opportunity.

Other than our family of coworkers, one of the top reasons people like to work at Superior is for the freedom! Of course, it’s an earned right over time, but this core component of our culture allows employees room to reach objectives without some pointy-haired boss breathing in their ear.

Since innovation is one of the pillars of our personality, we’re entrusted and encouraged to experiment a bit. Our managers are taught to be coaches, building up instead of down, before and after our daily decision making.

Born into a business founded by a humble leader, we do our jobs like workhorses and avoid all the self-important petting needed by show horses. We are young, energetic and wildly excited about our future!

Our Core Values


When you interact with us, you won’t get any Wall-Street nonsense. As a privately held company with investors that are committed to the long game, we operate with transparency and authenticity. We are a rigorously honest people. Said more simply: We do what we say we will do!


Our culture encourages personal improvement. Ideas are shared, heard, and developed. This means recognizing potential in our employees, looking to hire internally, and offering classes for personal improvement at the Weld Training Center (WTC) and Superior Industries University (SIU).


We develop long-term relationships that are fostered with trust, respect, and care. Whether it’s a new customer or new hire, we enter each endeavor eager to make continuing investments in the relationship. Family is the goal.

work ethic

Being based in a rural agricultural community, hard work comes natural to us. A good work ethic is hardwired into our DNA. Our employees gain satisfaction and a sense of belonging through their diligence and accomplishment.

pillars as overlapping circles_1

Pillars of Strategy

Our business strategy is based on the “Hedgehog Concept,” popularized by Jim Collins. In his book Good to Great, he explains what he calls the “Hedgehog Concept,” businesses committing to doing one thing and doing it well.

Collins uses the parable of a clever, devious fox and a simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog defeats him by doing one trick: rolling into a thorny ball. Who wins?…every time?

Like the hedgehog, we developed simple, strategic concepts that we pursue with relentless consistency. We call them our Pillars of Strategy.

What can we be the best in the world at?

Customer WOW

We are a privately held company and we have a passion to help people. This gives us the best opportunity to help our customers and they appreciate it.

What are we deeply passionate about?


It is that “caretaker” principle that we seek to apply every day. We feel it’s important that our customer’s businesses are improved as a result of doing business with us. If we take care employees, they will take care of customers and customers will create returns for our investors.

Finally, what drives our economic engine?


It is what allows our company to be profitable and provide future opportunities. Through our products and processes, it is always innovation that keeps us ahead of competition. Innovation shows our willingness to learn and grow!

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