At Superior Industries, our core values are the guiding principles behind the decisions our employees make everyday. They do not change from time to time or situation to situation, nor are they dependent on the weather (which changes hourly in Minnesota!) Instead, these four simple principles are the rock-solid foundation of our business and a road map to employee success.
We are a rigorously honest people. Said more simply: We do what we say we will do!
We develop long-term relationships that are fostered with trust, respect and care.
Our culture encourages personal improvement. Ideas are shared, heard and developed.
Our employees gain satisfaction through hard work and accomplishment.
Culture of Opportunity
Brad Zimmel first started working for Superior back in 2005. He came to the company to fill an opening in our components division as a machine operator. Less than a year later, Brad was a team leader. Then, another short year after that, he was promoted to production manager. So how did he climb so quickly? Taking advantage of our culture of opportunity, Brad says he had a goal in mind and was constantly preparing himself for that position, even if there wasn't a vacancy. He constantly asked his managers what steps he needed to take to grow. Today, Brad looks back on his career at Superior as a life-changing experience. "You can absolutely be successful in our organization without a four year college degree," he says. "I've seen it happen to individuals now in our sales department, I've seen it happen to machine operators who are now employees in engineering and I've seen it happen to me!"
Born in Latvia, Marcis came to the U.S.A. as a foreign exchange student. Later, he attended college at our hometown University of Minnesota, Morris, majoring in finance and business management. After college, Marcis moved out of state but returned to Morris for a career change that better matched his values and to be closer to his wife's family. He joined a field install crew in our Westmor Division. One day, Marcis happened to be on the same flight as our CEO who asked Marcis about his background and learned of his ability to speak three languages and understand many others. Marcis explained his background and passion for sales and service. Eight months after joining Westmor, he was promoted to an international sales position in our equipment division. Nearly a year to the date after his original hire, Marcis represented Superior at the world's largest trade show in Munich, Germany.
Fred is a model of our culture, although he is entirely too humble to say so himself. A native of Morris, Fred came to Superior in 2007 as a yard operator. Not long after, the yard was organized, immaculate, and efficient. In the meantime, Fred made time to enroll in as many classes as he could in Superior Industries University (SIU). Any time he overheard a book suggestion, he found the book, read the book, and worked to implement its themes and ideas into his job. As he committed himself to learning, Fred says new opportunities followed. Today, he's a star in customer service and travels the world to ensure our customers are operating their equipment to meet high standards. Fred says he is excited to be in a company that's growing. "If you're not in your sweet spot, you can find something else and stay within our world-class culture," he says.
In his book Good to Great, Jim Collins explains what he calls the "Hedgehog Concept." It's when businesses commit to doing one thing and doing it well. Collins uses the parable of a clever, devious fox and a simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog handily defeats him by doing one trick: rolling into a thorny ball. Who wins...everytime? Like the hedgehog, Superior developed simple, strategic concepts that we pursue with relentless consistency.