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Culture

Build Innovation. Create Opportunity.

Core Values

At Superior Industries, our core values are the guiding principles behind the decisions our employees make everyday. They do not change from time to time or situation to situation, nor are they dependent on the weather (which changes hourly in Minnesota!) Instead, these four simple principles are the rock-solid foundation of our business and a road map to employee success.

Integrity

Integrity

We are a rigorously honest people. Said more simply: We do what we say we will do!
Relationships

Relationships

We develop long-term relationships that are fostered with trust, respect and care.
Opportunity

Opportunity

Our culture encourages personal improvement. Ideas are shared, heard and developed.
Work Ethic

Work Ethic

Our employees gain satisfaction through hard work and accomplishment.

Culture of Opportunity

Three Pillars

In his book Good to Great, Jim Collins explains what he calls the "Hedgehog Concept." It's when businesses commit to doing one thing and doing it well. Collins uses the parable of a clever, devious fox and a simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog handily defeats him by doing one trick: rolling into a thorny ball. Who wins...everytime? Like the hedgehog, Superior developed simple, strategic concepts that we pursue with relentless consistency.