“Social media blah…blah…blah! I’m at work and my company told me to keep away from those sites.” Look, we agree there are some sites or some activities on social media channels that are a waste of time at work…but we also agree that the sites can be used as very powerful business tools. Although you can be tricked into using it as a personal social tool, here are five reasons we use LinkedIn as a business tool.

I’m doing a project this week that requires me to look back in our history books a bit and read stories of how we came to be a company. When you grow from two employees in 1972 to more than 950 today, I certainly read a lot about hard work, determination and passion, but my favorite story was how Superior happened to become an idler manufacturer.

One key objective for any handler of bulk material is to minimize or eliminate material degradation. Degradation occurs when there is a breakdown in the integrity or quality of bulk materials. The problem is expensive to fix and can generate unwanted and unpopular dust and debris.

It’s not the end of January yet…so we can still do countdown lists from 2011 right? This year, we decided to get serious about Facebook — updating our profile with posts we hope were entertaining, educational and revealing. Our commitment to the social channel paid off as we increased our daily visitors by 87%. While half of us log into Facebook daily, news feeds can get awfully noisy…so in case you missed a couple, here are our 8 most viral Facebook posts in 2011…

Last summer, when we researched the content of blogs, we learned not to turn topics into sale’s pitches. Since everyone in our company considers themselves to be in sales and marketing, that’s difficult — all we want to do is tell the world about our products! So, in my latest post, I’m going to sneak awfully close to the line I’m supposed to avoid. But my commentary will help answer one of the most popular questions from customers and dealers: “So what if you build your telescoping conveyors with a FB® Undercarriage…what does that do for me?”